With deep expertise and operating experience at the intersection of technology innovation, consumer markets and demand creation, Martha and Michael lead a team of accomplished demand werkers. We are all obsessed with demand creation and share the same goal: to make a profound, positive and lasting impact on the leaders and companies we work with. It’s what get us up in the morning.
Martha is a CEO, strategic leader and corporate executive, with proven experience at the intersection of technology innovation, consumer goods and demand creation in US and international markets. Martha was CEO, President and Director of Magnetique; Founder, CEO of Ozz Consulting; EVP of Lifetime TV; EVP, Global Business Director of McCann Erickson; EVP, Global Account Director of JWT; and SVP, Member of Executive Operating Board of Neutrogena. She has created and led client engagements, marketing, product development, or strategic brand development for companies including Apple, L’Oreal, IBM, Neutrogena, Pizza Hut, Domino’s, Wendy’s, Elizabeth Arden, Novell, Pepsi, InterBev, P F Chang’s, Epson and Hitachi. Her efforts have won Effies, Gold Lions, Clios, Andy’s, One Show and Addys honors. She has served on the boards of Fetch Technology and HBCare LLC, and on the advisory board of Voice Publishing, and is a frequent contributor to CNN.
Chief Creative Officer
Michael J. Campbell helped developed and led many of the world’s most successful traditional and digital brand connection efforts. Michael was Chief Creative Officer of JWT; Founding Partner, Chief Creative Officer and Managing Director of Atmosphere/BBDO Digital Branding; Executive Creative Director, EVP and member of the New York Board of Directors of BBDO; Founding Partner of Rockefeller Group. He has created and overseen integrated campaigns for Apple, Dominos Pizza, DTC/De Beers, Duracell, FedEx, FilmDistrict, Frito-Lay, Guggenheim Partners, HBO, Merrill Lynch, NYSE, Novell, Pepsi, Visa, Smirnoff, Sony Pictures, Texaco, Unilever and US Navy. He has been the recipient of every major industry creative award, including the Emmy, Clios, Addys, Andy’s, Gold Lions, One Show and Art Directors Gold honors.