Poppy Harlow talks to Martha Pease and David Gergen about Hillary Clinton’s new presidential campaign on CNN Newsroom.
This week, Hillary Clinton surprised the world yet again — not with the official launch of her campaign but for the unconventional way she did it. She sure pushed the envelope. With her video, new logo and road trip, she opened a long communications campaign not only to “rebrand” herself but to completely reframe who she is, what she stands…
Venturing into consumers’ souls and experiences is directly translatable to a more precise, profitable product.
Change is happening so fast these days, it seems like even the lightning-quick scribes in the blogosphere are running out of snappy metaphors to explain the mercurial business climate. Consumers’ habits are changing as quickly if not quicker than companies can roll out new products and services. At the same time, the margin between success and failure, particularly for companies…
Martha Pease tells Poppy Harlow why Starbucks is a better company for getting involved in current race dialogue.
Her press conference had the familiar ring of a controlled performance — the carefully parsed explanation, the combative posture — that stretched our belief that what she’s telling us is really the whole story. People wonder: Is she playing it straight with us? Why the nagging suspicion that Brand Hillary does not include bringing to the public table who she really is?
Before launch, Google didn’t anticipate that few would want to pay (or could afford) $1,500 to parade in public with a device slung around their eyes that others might perceive as either a threat to others’ privacy or a pretentious geeky gadget.