Hillary Clinton goes from self-absorbed “I” to empathetic “we”.

This week, Hillary Clinton surprised the world yet again — not with the official launch of her campaign but for the unconventional way she did it. She sure pushed the envelope. With her video, new logo and road trip, she opened a long communications campaign not only to “rebrand” herself but to completely reframe who she is, what she stands for and how she intends to run. READ ON CNN.COM

http://www.cnn.com/2015/04/17/opinions/pease-hillary-clinton-launch/index.html

Martha Pease: Hillary Clinton got her presidential bid launched by reframing who she is, what she’s about. She says Clinton took a low-key, unconventional approach, unlike Marco Rubio’s standard announcement.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: